Director of Marketing

    • Job Tracking ID: 512692-580528
    • Job Location: Worcester, MA
    • Job Level: Management
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: June 22, 2017
    • Years of Experience: 5 - 7 Years
    • Starting Date: July 5, 2017
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Job Description:

The Director of Marketing reports to the Director of Advancement, works closely with the Director of Admission and is primarily responsible for enrollment marketing and academy-wide brand management. Serving as the Chair of the Communications Team, working with Admission, Parent Relations and Alumni Relations, the Director of Marketing is responsible for the development and implementation of a unified annual strategic marketing plan. This includes visual identity, creative and strategic messaging, digital communications, print communications and advertising. The Director of Marketing is responsible for maintaining and promoting the Academy’s brand in all school programs including enrollment, academic, development, athletics, extra-curricular and summer programs.

ESSENTIAL FUNCTIONS AND KEY OBJECTIVES

  • Build an understanding and support of Worcester Academy’s (WA) brand, educational distinction, core outcomes and strategic priorities. Clearly and creatively articulate WA’s strengths, unique initiatives and strategic vision to enhance the Academy’s reputation
  • Coordinate the Communications Team for the development and implementation of a comprehensive marketing plan that includes publications, events, advertising, website, public relations and social media.
  • Strengthen the visual identity, creative voice and use of storytelling to express the Academy’s sense of community, core values, and innovative teaching and learning.
  • Deliver on an ongoing commitment to the Worcester Academy website as a vehicle to communicate the WA experience both in and outside the classroom.
  • Drive all digital marketing including paid search, display ads, SEO and Google Analytics.
  • Research, hire and coordinate with external designers, writers and photographers.

ADDITIONAL RESPONSIBILITIES

  • Develop and manage marketing budget.
  • Develop and monitor metrics for success, track results and report findings
  • Hire and supervise part-time student designers
  • Work with athletics, arts and academics to support brand consistency. This may include the development of limited materials and advertising, as needed.

Experience and Skills:

Education: Bachelor Degree

Experience: 7-10 years experience in marketing roles in an educational environment

Digital Marketing experience is vital

Knowledge, Skills and Abilities:

  • Strategic and creative thinker
  • Strong communication skills and ability to work with cross functional teams
  • Familiarity with Adobe Design suite; Understanding of web design, coding, SEO
  • Knowledge of Marketing vehicles

Physical Requirements

  • Must be able to navigate around walking campus in all weather elements
  • Ability to lift at least 20 pounds
  • Comfortable with sitting at a computer terminal for long periods of time throughout the day
  • Hear, see, and speak to effectively communicate in-person and by telephone with supervisors, staff, and external contacts.

Benefits

Worcester Academy offers competitive benefits which include health, dental, vision, life and disability insurance, retirement plan and paid time off (sick/vacation/hoiiday).